First Network To Test 3D Touch Ads
3D Touch ads are being tested by Instagram, the popular online mobile photo and video sharing service used by 400 million monthly users. These commercials use an interesting tactile function, which enable users to apply added force to their clicks in order to swipe between numerous photos. Such ads are still in the testing, as well as development phase, yet it has been expected that these will become ‘the future of advertising’, as e-commerce has gained a lot of ground lately and is, of course, anticipated to grow at an exponential rate in the future. The 3D touch capability is a new interactive way for customers to look at products, get their ‘real’ feel and access information about them instantly. Toggling between shopping deals and offers in the fastest way possible is the novelty and the advantage of such ‘tactile’ functionality.
To be more precise, such ads will run online or on the mobile page of your Instagram, not opening up like intrusive banners that have caused a lot of dissatisfaction to the users, yet, instead, they will appear in your ‘Feed’ (taking also into account your interests and likes), storing all the information in the ad format. This method is certainly expected to boost the number of sales for any item or service, making shopping more frictionless, as you will not have to look for the ‘shop now’ option or get redirected to a website in another tab, yet view the item and then swipe to get more info and details, as well as tap to see other offers as well.
Since Instagram has becoming more and more interested in the features of 3D touch ads, it has started (quite early on) to develop a vast array of ad formats, investing also in targeting. Also, taking into consideration the fact that Facebook owns the photo and video platform, there might be a chance for users to see in their timeline such ads and ad formats. And things are moving fast, so who knows when and how early we can swipe through photos of new and noteworthy products?