Would you like to know how the previous year ended? Are you curious as to know who is crowned as the king of sales for 2015? Well… sit back and relax and read all about the top phone players in the US!
It seems like 2015 was the most diverse, interesting and challenging year, bringing a whole lot of competitions and enabling also other small scale phone companies to test the waters and see if they can make it safely to shore, pleasing all clients and managing to offer fairly priced cellphone deals.
In the US, however, the last year managed to resurface the competition between the two top players, namely Apple and Samsung. It has been noted that 87 percent of postpaid sales were registered by these two at the most significant four phone carriers, according to the analysis undertaken by BayStreet Research. Whilst everyone else is struggling to get as much share of the market as possible (including brands such as ZTE, Huawei, Nokia or HTC), they sadly only remain in the 13% of the U.S. mobile market. The situation is different in other areas of the globe, where we see HTC simply rising to the top, as well as Alcatel or LG. According to recent interviews of Counterpoint Research, such brands do not need to focus on the US presence to survive or to take a real test of independence and profitability. However, this area is extremely beneficial for development.
How to bring competition back to the cell phone consumer market? Well…once this duality dims and once people look for other price over quality devices or learn to make the difference between the brand and the technology, the other players in the field can bring their A-games. However, consumers do not get the chance to benefit from an extended area, as so many postpaid phones are sold via carrier stores with a harsh finance plan. We can only wait to see what 2016 brings…